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A comparative research analysis between two different pizza industry

March 14, 2019 0 Comment

A comparative research analysis between two different pizza industry. The major players in this scenario are Shakey’s, Greenwich, Pizza Hut, Sbarro, Yellow Cab, and California Pizza Kitchen. Market share is hard to determine, for one company may say one thing and another company something else. Greenwich, for one, claims it is leader of the pack. “There seems to be no authoritative site (online) on the pizza industry,” observes one source. Aggressive marketing and the number of ads may be a gauge. You see or hear these over the radio, TV and the print media, flyers, and even announcements in the LRT-MRT trains. (Guerrero, 2012)

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